The Pinkfong Company is exploring new partnerships with the United Arab Emirates after a senior UAE delegation visited its headquarters in Seoul. The talks focused on children’s entertainment, artificial intelligence, local content and training for future creative workers.
The company said the delegation visited on October 29 during an official trip to South Korea. It was the only visit to a local content and entertainment company on the trip.
The delegation was led by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of the Dubai Culture and Arts Authority. Other senior officials included Minister of State Mariam Al Hammadi and Aisha Miran, director general of the Knowledge and Human Development Authority.
The visit showed the UAE’s interest in South Korea’s growing entertainment industry. Both sides discussed ways to build business links and develop new projects in education, culture and digital content.
During the meeting, The Pinkfong Company presented its major brands, including Pinkfong, Baby Shark and Bebefinn. It also explained how it adapts its content for audiences in different countries and languages.
One key point was the company’s reach across the Middle East and North Africa. Its content has gained a total of 13 billion views on YouTube in the region. The figure attracted strong interest from the UAE delegation and showed the reach of Korean children’s entertainment.
The company also shared examples of its work with local partners. These included a collaboration with Dubai’s tourism authority and a large drone show featuring 3,000 drones. It has also staged live performances at Global Village, a popular tourist destination that attracts more than 10 million visitors each year.
The talks covered more than online videos. The company explained how it connects digital entertainment with live shows, retail and in-person experiences.
One example was its experiential space at Mall of the Emirates. The company also discussed its presence at KOREA 360 UAE, a Korean culture and content promotion space run by the Korea Creative Content Agency.
These projects show how well-known characters can reach families through different channels. Online videos can help build interest, while live shows and retail products can create new ways for audiences to engage with the brands.
The two sides then explored ideas for future cooperation. One proposal involved bringing a Baby Shark artificial intelligence immersive exhibition to Dubai. They also discussed joint performances at local cultural venues.
Another area of interest was Arabic-language content. The company and the delegation considered working with local studios to produce content that better meets the needs of Arabic-speaking audiences.
Such cooperation could help improve the quality of local content while bringing Korean production experience to the UAE. It could also allow local creators to take part in projects designed for audiences across the region.
Training and staff exchanges were another important part of the talks. Both sides discussed linking The Pinkfong Company’s planning and production skills with programs that develop local talent.
Possible activities include internships and practical training. These programs could give UAE participants direct experience in children’s media, animation, storytelling and content production.
The aim is to support local creative workers while building stronger links between South Korean and Emirati companies. By sharing skills and experience, both sides hope to create projects that combine Korean production methods with local culture and language.
Kim Min-seok, chief executive of The Pinkfong Company, said it was meaningful to share the story of content created in Korea that has become part of children’s daily lives around the world.
He said the meeting had opened new opportunities to connect the creative strengths of South Korea and the UAE. He also expressed hope that future cooperation would bring more joy to children worldwide.
The visit reflects the growing role of children’s entertainment in international cultural and business cooperation. Successful brands can reach global audiences, but long-term growth often depends on local partnerships, language skills and an understanding of regional culture.
For The Pinkfong Company, the UAE offers a chance to expand its presence in the Middle East through exhibitions, live events and locally produced content. For the UAE, cooperation with a major Korean entertainment company could support its wider goals in education, culture and creative industries.
No final agreements on the proposed projects were announced. However, the discussions identified several possible areas for cooperation, including AI-based experiences, joint performances, Arabic-language production and professional training.
If these plans move forward, the partnership could create new opportunities for creative businesses in both countries and help bring Korean children’s entertainment to more families across the region.
